What’s Up Tiger?

Posted on December 2, 2009


I’ve watched with much interest the clamoring for information regarding the Tiger Woods car incident.   Tiger, at this point, I’m sure, wishes that he was invisible or that he could take back the night of the crash.  The longer he stays silent, the more the nightmare grows and unfolds.  Many of us truly can appreciate when we wanted to simply hunker down and let the tidal wave roll past, hoping that we didn’t get caught up in it.  But, the reality?  The harder you try to avoid the tidal wave, the stronger it hits you and the longer the nasty ride.

Can Tiger ride the wave out?  Yes, I believe he can, but will it be painful, yes.  Could it have been less painful and embarrassing, yes.

This is a great lesson for business leaders who simply try to hunker and avoid the wave.  It is much better to stand up and confront it.  Mistakes happen for better or worse, but avoidance will not make it go away.  At best, it will fuel the fire and the curiosity of those who are watching.

Interestingly enough, I hear from many business leaders that they are afraid of engaging in social media because they fear a tidal wave.  The reality is the wave will occur whether or not you choose to engage.  So, you can either duck and get hit with the wave or engage and enjoy the ride.  What will you choose?  The choice is up to you.

Posted in: Social Media, Twitter